Skift Research Virtual Roundtable: Ad Tech’s Role in Travel
Marketing and Media
Skift Research Virtual Roundtable: Ad Tech’s Role in Travel
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Skift Take
Ad tech has revolutionized the advertising space. Yet challenges abound in its promise to help cut ad waste and drive sales. A focus on results is key in vetting ad tech stack for travel companies.
Report Overview
The ad tech (advertising technology) industry and one of its key users, the travel industry, are at a crossroads. While continuing to shape the way advertising gets delivered and measured, ad tech is undergoing a tremendous shakeup due to rising issues connected with redundancy, transparency, and data privacy. How are travel companies using ad tech? What is changing? What are the new developments in the ad tech space? Is the line between ad tech and mar tech (marketing technology) blurring? How will tightened data regulation change ad tech players and usage? Skift Research interviewed executives from travel companies, agencies, and ad tech providers to gain their perspectives on these questions.
