Regenerative Tourism: Feedback Report

Report Overview

In the first entry in our Fact from Fiction series on sustainability issues in tourism, we tackled the emergence of the “regenerative tourism” paradigm. Through a combination of expert consultation and primary and secondary research, we scrutinized whether it represents anything new and questioned its viability as a paradigm.

We approached the topic from multiple angles, establishing what regenerative tourism means for experts in the field, consumers, certification bodies, businesses in the travel sector, and destinations. Following the publication of the report we received wide-ranging feedback from multiple readers and listeners to the subsequent podcast and LinkedIn Live session. Although most found the analysis useful, others, particularly from within the regenerative movement, took issue with some of the conclusions of the report. Overall, this sparked useful discussion and provided the basis for the feedback report that follows.

We apply an analytical lens to the debate that emerged following the report's publication and the release of Skift's Linkedin Live event and podcast on the subject. We analyze various opposing views and apply our thinking to some potential solutions to the more challenging issues surrounding the paradigm.

What You'll Learn From This Report

• The contentious issues surrounding the emergence of regenerative tourism, both among advocates and critics

• Speciifc points of debate that emerged following the publication of Skift Research's first report on regenerative tourism

• How the debate has evolved and the specific views within the discussion

• Further analysis of potential risks within the emerging paradigm

• Potential solutions and frameworks to harmonize regenerative tourism with a data-driven approach to impact