Middle East and North Africa Traveler Trends 2025

Report Overview

Middle East and North Africa Traveler Trends 2025 by Skift Research offers a data-driven look at how travelers across the Middle East and North Africa are reshaping global tourism. Based on a regionally representative survey of travelers from Saudi Arabia, the UAE, and Morocco, the report uncovers the motivations, values, and behaviors defining one of the world’s fastest-growing travel markets.

Travel confidence in the region has surged, with 86% of respondents planning to travel in the next 12 months. Family and faith remain at the heart of decision-making, but travelers are also embracing modernity — showing strong enthusiasm for futuristic projects, premium experiences, and cultural authenticity.

Digital adoption is another defining feature of the MENA traveler. Social media and AI tools are now central to how trips are inspired, researched, and booked, placing the region at the forefront of digital travel transformation.

The report highlights key strategic opportunities for the industry — from faith-inclusive product design to experience-led storytelling, trust and safety communication, and AI-powered personalization. Together, these insights reveal a traveler who is rooted in culture yet driven by innovation, and a region poised to shape the future of global tourism.

What You'll Learn From This Report

• Understanding the MENA Traveler​

• Travel Intent and Purpose​

• Family Travel​

• Business Travel and MICE​

• Spending Power, Value Drivers and Luxury Intentions​

• Experiences That Shape Decisions​

• Religious and Cultural Preferences in Travel​

• Digital and Booking Behaviors​

• Accommodation Choices​

• Air Travel and Transportation Behavior ​

• Sustainability, Risks and Traveler Sentiment​

• Strategic Opportunities for Stakeholders​