Skift Travel Health Index: January 2024 Highlights

Report Overview

This report highlights the latest insights from the Skift Travel Health Index. The index covers travel’s performance since January 2020, up to and including January 2024.

The Skift Travel Health Index is a real-time measure of the performance of the travel industry at large, and the core verticals within it. The Index provides the travel industry with a powerful tool for strategic planning, which is of utmost importance as times remain uncertain.

Skift Research launched the Index in May 2020 as the Skift Recovery Index. At the start of 2022 we rebranded the Index as the Skift Travel Health Index, to reflect some far-ranging changes: the addition of many more indicators, additional data partners, and most importantly, our continued effort to track the industry health beyond the impact of the Covid-19 pandemic.

2023 brings two additional data partners into the fold. TravelgateX has started to provide pricing data for hotel stays, and Nium now provides us with transaction values for flights.

We are also thankful for the continued support of our other data partners: Amadeus, Aviasales, Beyond, CarTrawler, Cendyn, Collinson, Criteo, Duetto, ForwardKeys, Hotelbeds, Key Data Dashboard, Lighthouse, OAG, Onyx CenterSource, RateGain, Shiji Group, Skyscanner, Sojern, and TrustYou. Their data allows us to provide you with a monthly assessment of travel’s performance.