Marketing and Media

Inside the Mind of the Gen Z Traveler

Marketing and Media

Inside the Mind of the Gen Z Traveler

August 2016
19 min read
Davide Montali and Luke Bujarski

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Skift Take

Much of the discussion about travel and generational divides has focused on distinctions between the Millennial generation and more mature travel cohorts. Yet, in the incessant paddle toward bluer oceans, travel marketers are now starting to look further down the horizon to align brands and product offerings with those who have just begun to explore the world through travel.

Report Overview

Much of the discussion about travel and generational divides has focused on distinctions between the Millennial generation and more mature travel cohorts. Yet, in the incessant paddle toward bluer oceans, travel marketers are now starting to look further down the horizon to align brands and product offerings with those who have just begun to explore the world through travel.