Consumer Habits

Inbox Strategies: The State of E-Mail Marketing in the Travel Industry

Consumer Habits

Inbox Strategies: The State of E-Mail Marketing in the Travel Industry

January 2015
24 min read
James O'Brien

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Skift Take

A look at the present — and future — of e-mail marketing for travel brands. From responsive design and targeted sendings, to pushed content and pulling travelers into a fluid cross-channel narrative — e-mail marketers are steering the industry's course toward more reliable conversions, more of the time.

Report Overview

A look at the present — and future — of e-mail marketing for travel brands. From responsive design and targeted sendings, to pushed content and pulling travelers into a fluid cross-channel narrative — e-mail marketers are steering the industry's course toward more reliable conversions, more of the time.