Skift has partnered with ITB Asia to offer readers FREE access to this 25+ page report.

With Millennials/Generation Y expected to soon surpass Boomers in overall travel spending, hotels, booking sites and destination marketing organizations (DMOs) are retooling their product, branding, business models and communication methods. However, many established players in the travel and hospitality industries are simply applying cosmetic changes to outdated methodologies. This is due to an under-appreciation of the magnitude of changes looming in the future, and a lack of true understanding about the root factors underpinning the motivations of Millennial travelers.

In this report you’ll learn:

  • Key Strategies for Attracting Millennial Travelers
  • Marketing Best Practices to Millennials
  • Traveling Trends of Millennials
  • The Booking Habits of Millennials
  • The Future of Mobility

Get your FREE copy ($245 value) by filling out the form below.

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