Marketing and Media

Digital Video Marketing Strategies for Travel Brands

Marketing and Media

Digital Video Marketing Strategies for Travel Brands

May 2015
31 min read
Joyce Manalo

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Skift Take

Over the past ten years, digital video has matured and permeated the social sharing and mobile viewing environments. As ad products evolve to make video more interactive and audience more targetable, travel brands need to rethink their content mix to stay relevant.

Report Overview

Over the past ten years, digital video has matured and permeated the social sharing and mobile viewing environments. As ad products evolve to make video more interactive and audience more targetable, travel brands need to rethink their content mix to stay relevant.