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“THERE'S A LOT OF PEOPLE IN THE TRAVEL INDUSTRY WHO MAY USE TECHNOLOGY VERY EFFECTIVELY, BUT AT DISNEY, THEY USE IT SO THAT IT IS AN ENHANCEMENT TO A HIGH-TOUCH EXPERIENCE.” - RANDY GARFIELD, RETIRED PRESIDENT OF WALT DISNEY TRAVEL CO. & EXECUTIVE VICE PRESIDENT OF WORLDWIDE SALES & TRAVEL OPERATIONS FOR DISNEY DESTINATIONS
Report OverviewDisney is by far the largest entertainment conglomerate in the world, with its parks and resorts unit representing its travel footprint. This segment generated more revenue than industry powerhouses like Priceline, Expedia, Marriott, and Hilton. Parks and resorts may represent less than a third of Disney’s sales directly, but it’s a crucial consumer touchpoint facilitating Disney’s cross-monetization of content. This report takes a deep dive into Disney’s entire travel business, spanning theme parks, hotels, the Disney Vacation Club, cruises, Adventures by Disney, conventions, and athletic events. We provide strategic and financial analysis for each unit along with the segment as a whole. The Walt Disney Company serves as a case study on how a travel company can use technology and data, best practices in customer service, and storytelling to gain competitive advantage. While the Walt Disney Company as a whole has been analyzed by media analysts and a number of well-respected equity research analysts covering the traditional media sector, Skift’s expertise and sole focus on the travel industry uniquely positions us to provide a comprehensive and independent view of the travel business housed within Walt Disney. At close to 30,000 words, we offer our readers a complete analysis of the parks and resorts segment while addressing the interplay with the studio and consumer products businesses.
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