A Deep Dive Into Luxury Hotels
Skift Take
Report Overview
In our first hospitality report of 2025, we explore the shifting landscape of luxury hotels, what has changed and continues to change, and how luxury hotel brands can thrive and competitively differentiate themselves in this dynamic market.
Luxury hotels occupy a unique niche within the lodging sector but it is not a monolithic one. Since the inception of the post-COVID-19 era, the concept of luxury and how it relates to accommodation has evolved and continues to evolve, bringing new trends and experiences under its umbrella. This both presents new opportunities for luxury brands but also poses challenges and could be a potential risk if luxury brands are not sufficiently attentive and agile to these new trends and fall behind their competitors.
What You'll Learn From This Report
- An understanding of luxury not just from a product and branding perspective (though it will provide a deeper understanding of that) but also luxury as an experience and a component of the experience economy.
- An understanding of how luxury intersects with other booming travel sub-sectors (such as wellness and immersive experiences).
- How the experience economy is driving the booking funnel increasingly and understanding luxury as an experience is crucial to maximally capitalize on it.
- How wellness travel is also booming and a deep understanding of how it intersects with luxury and which consumers it appeals to is also crucial for capturing the luxury wellness market.
- The research will also draw on Skift's consumer research which will help luxury brands understand their consumer preferences in a more granular way and target them more effectively.
- An understanding of the resilience of luxury and its vulnerabilities and how to reduce risk.
