Skift Travel Health Index: 2024 in Review
Skift Take
Report Overview
This report highlights the latest insights from the Skift Travel Health Index. The index covers travel’s performance since January 2020, up to and including December 2024.
The Skift Travel Health Index is a real-time measure of the performance of the travel industry at large, and the core verticals within it. The Index provides the travel industry with a powerful tool for strategic planning, which is of utmost importance as times remain uncertain.
Skift Research launched the Index in May 2020 as the Skift Recovery Index. At the start of 2022 we rebranded the Index as the Skift Travel Health Index, to reflect some far-ranging changes: the addition of many more indicators, additional data partners, and most importantly, our continued effort to track the industry health beyond the impact of the Covid-19 pandemic.
2024 brings new data partners into the fold. Cloudbeds has started to provide us with ADR and Occupancy data for hotel stays, and The Data Appeal Company is providing us with data on travel sentiment, flight searches and flight bookings, strengthening the index.
We are also thankful for the continued support of our other data partners: Amadeus, Aviasales, Beyond, CarTrawler, Cendyn, Collinson, Criteo, Duetto, Hotelbeds, Key Data Dashboard, Lighthouse, Nium, OAG, Onyx CenterSource, RateGain, Shiji Group, Skyscanner, Sojern, TravelgateX, and TrustYou. Their data allows us to provide you with a monthly assessment of travel’s performance.
