U.S. Travel Tracker November 2020: Travel’s Dark Winter

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by Haixia Wang + Skift Team - Dec 2020

Skift Research Take

In November, 32% of Americans traveled, wiping out all the slow gains since May. With raging new COVID cases across the country, this bleak travel number might actually be too high to help control the virus spread.

Report Overview

The U.S. added 4.2 million new coronavirus cases in November, amounting to 32% of all the coronavirus cases in the country by the end of the month. The wildfire-like spread of the virus prompted the Center for Disease Control and Prevention (CDC) and a number of other government agencies to issue warnings against travelling for Thanksgiving, the country’s biggest family travel holiday.

All these led to a sharp decrease in travel for the month. Despite the holiday, only 32% of Americans traveled in November, a decrease from 38% in October. This marks the lowest travel incidence rate since May. However, of those Americans that did choose to travel, a far greater share took flights than has been typical for the pandemic.

With case counts continuing to hit record highs, we believe this is just the beginning of a dark winter for the travel industry.

In this report, we highlight new trends in travel incidences, consumer sentiments and future travel intents distilled from our November Travel Tracker survey.

What You'll Learn From This Report

  • Travel incidences, Jan–Nov 2020
  • November travel highlights
  • COVID-19 impacted travel, Jul–Nov 2020
  • Changing consumer sentiments on the economic outlook, Jul–Dec 2020
  • Changing consumer intent on future travel, Jul–Dec 2020

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