How do top executives and mobile gurus in travel view the dramatic shift toward mobile that’s under way and what does it mean for lookers, bookers and the bottom line? This Skift Trends Report traces some of the seminal shifts of 2014, from the dramatic rise in mobile bookings to same-day hotel-booking trends and marketing trends that impact mobile development.
What’s clear from the fundings of global research and executives detailing trends in their businesses is that the State of Mobile Booking 2015 depends on where you are sitting in that what may work for some U.S. businesses may be close to irrelevant for the consumer experience in India, China, Brazil or Germany.
This report features extensive Q&As with the respective mobile leads at Expedia.com and TripAdvisor who talk about topics ranging from app development and mobile payments to push notifications and conversion trends. There are also consumer surveys and sections highlighting the latest global trends in mobile.