The State of Destination Marketing 2017
Destinations
The State of Destination Marketing 2017
Skift Take
This report looks deep into the current state of destination marketing, with a particular focus on current and developing content marketing, digital advertising and data analytics strategies. Skift Research Annual Subscribers also gain access to our 2017 Digital Destinations Survey full results. We collected over 300 responses from destination marketing organizations worldwide to assess budget, spend on marketing, reported return on investment on advertising platforms, and other metrics. The data sheet is a downloadable Excel file a full breakout of results from this 35 question survey (Annual Subscribers only).
Report Overview
This report looks deep into the current state of destination marketing, with a particular focus on current and developing content marketing, digital advertising and data analytics strategies. Skift Research Annual Subscribers also gain access to our 2017 Digital Destinations Survey full results. We collected over 300 responses from destination marketing organizations worldwide to assess budget, spend on marketing, reported return on investment on advertising platforms, and other metrics. The data sheet is a downloadable Excel file a full breakout of results from this 35 question survey (Annual Subscribers only).
Featured Quote
"Most DMOs are telling the same story, trumpeting their beer scene, their food scene, their neighborhoods. As a result, DMOs must work hard to differentiate their experiences. But do DMOs have the confidence and willingness to own the textures and edges that define a city’s culture and make it truly different?" - Greg Newland, Executive Vice President, Marketing and Communications, Travel PortlandWhat You'll Learn From This Report
- The current landscape of DMOs and Digital Advertising
- How DMOs approach spending on Digital Advertising
- New Types of Advertising, their use and effectiveness
- Leveraging Data to improve results DMOs
- Major challenges still facing DMOs
