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Latest Research

Content Marketing Strategies for Hospitality Brands

Over the last decade, the world’s most innovative hotels and hotel brands have developed as portals into their destinations’ local communities. To communicate that experience to guests, hotels are developing sophisticated online content marketing that positions the hotel as a character in a traveler’s journey.

The State of Mobile Booking 2015

How do top executives and mobile gurus in travel view the dramatic shift toward mobile that’s under way and what does it mean for lookers, bookers and the bottom line? This Skift Trends Report traces some of the seminal shifts of 2014, from the dramatic rise in mobile bookings to same-day hotel-booking trends and marketing trends that impact mobile development.

The Future of Conventions

The convention of the future is a co-created hybrid mechanism of live and virtual engagement, fluidly connecting more people through more channels over longer periods of time to leverage the collective knowledge of the community.

Understanding the Digital Habits of Business Travelers

Business travel is showing post-recession resiliency, and opportunities to reach working travelers abound in the digital ecosystem. For brands, capturing a segment of what’s estimated to be some $71 billion in business-travel revenue, however, means a balancing act between travelers’ wants, corporate travel policies, and the emerging expectations of Millennials in the space.

Venture Investment Trends in the Travel Industry

Discover what type of travel startups attract venture capital funding, see where smart money is going, and understand some of the common mistakes that startups make as they seek funding and strive to build new businesses.

Content Marketing Trends for Innovative Tourism Boards

Destinations have always been in the content marketing business, but they are now getting more creative in both how content is produced and distributed. Learn how top brands are making engaging, high-quality articles and videos, where they’re placing the content for maximum views, and how they’re measuring the impact of their efforts.

Instagram Strategies for Travel Brands

Travelers are looking to their social networks for inspiration and recommendations, before, during and after their vacations. User generated content is native to Instagram. Consequently, it is becoming the most effective marketing platforms in the evaluation stage—one step away from the purchase decision.

The Future of the Aircraft Cabin: Tracking Trends & Debunking Myths

Leading visionaries of aviation industry cabin design share their views on class structure, the challenges and complications of designing for the needs of a variety of travelers, as well as insights into the misconceptions of what is happening behind the scenes of the aircraft interiors design industry.

The Big Business of LGBT Travel

Lesbian, gay, bisexual, and transgender travel has always existed, but recently mainstream companies have been tailoring campaigns to the demographic. As social and political views in the U.S. evolve and become more accepting of the LGBT community, we see businesses revamping their marketing models to become more inclusive as well.

Social Media Customer Service in the Travel Industry

With a the growing amount of technology platforms to reach brands, social media has become an important space for customer service. In order to keep up with the popularity of these platforms and increasing amount of social interactions, brands are adapting by structuring their teams and departments to deal with volumes of inquiries in a personalized way.

The Rise of the Silent Traveler: Reaching Out to the Mobile-First Travel Consumer

The silent traveler turns to their mobile devices, instead of in-person interaction, for highly personalized responses to in-trip challenges. In this report, we examine the changes that these customers are creating across industry verticals — and we look at the important opportunities they now present to travel brands that can adapt to their dynamic and evolving expectations.

The Changing Business of Summer Travel

It’s a very good time to be in the U.S. travel industry, with summer forecasts looking sunny -- by every measure. Here’s what you need to know about the summer travel season to make successful decisions for your business.