Marketing and Media

Instagram Strategies for Travel Brands

Marketing and Media

Instagram Strategies for Travel Brands

September 2014
23 min read
Joyce Manalo

Already a subscriber? Login

Skift Take

Travelers are looking to their social networks for inspiration and recommendations, before, during and after their vacations. User generated content is native to Instagram. Consequently, it is becoming the most effective marketing platforms in the evaluation stage—one step away from the purchase decision.

Report Overview

Travelers are looking to their social networks for inspiration and recommendations, before, during and after their vacations. User generated content is native to Instagram. Consequently, it is becoming the most effective marketing platforms in the evaluation stage—one step away from the purchase decision.