Hotel Tech Benchmark: Central Reservation Systems 2023
Skift Take
Report Overview
Central Reservation Systems (CRS) help hotels sync changes in room availability, pricing, and promotions across all their distribution channels without having to manually make changes for each of them. They help save time, avoid human error, and thus reduce the risk of overbooking or disparity in information shared on all channels. Integrating with the hotel’s proprietary ecosystem such as the Property Management System (PMS), Revenue Management System (RMS), loyalty programs, and other third-party systems, the CRS allows for operational efficiency and a wholesome distribution strategy.
While the CRS is a great tool to have, the choice of which CRS to use, or whether to use one at all, entirely depends on the hotel’s distribution strategy. Large hotel chains or hotels that rely on business through Global Distribution Systems (GDS) may rely on a powerful CRS to ensure having a central source for global bookings. Smaller hotels with limited inventory and specific clientele may prefer hotel management systems that provide limited CRS capabilities.
Data in this report is accurate as of March 2023. For the latest updated information, Skift Research subscribers can access our Hotel Tech Benchmark dashboard, which is updated
periodically as we collect more data from hotel tech vendors.
What You'll Learn From This Report
- Current and future growth potential of Central Reservation Systems
- Total market penetration
- Top Vendors market penetration
- Revenue distribution for vendors
- Total market penetration for vendors based on total number of hotels and rooms they service
