Hotel Distribution 2020 Part II: The Tech Landscape
Skift Take
Report Overview
Hotel distribution is a complex process. In a market where demand fluctuates strongly, and a myriad network of channels compete for sales of the same room inventory, hotels need to understand how the different channels operate and have a clear strategy in place to allow for the best possible distribution of their rooms.
Skift Research has put together two reports to tackle this crucial element in hotel operations. This second report focuses on the technology that is available to hoteliers to enhance distribution. The report sets out the different tech systems and provides an insight into the vendor landscape.
The report highlights how distribution tech can be split into two categories: connectivity tech, which helps with the distribution of rooms, and intelligence tech, which helps hoteliers better understand market demand and competitor behavior. The report discusses key issues faced by hoteliers, and the future of tech development.
What You'll Learn From This Report
- The history of technology in hotel distribution, and what technology is used today by hotels
- The tech vendors that are active in this space, and what solutions they offer
- How the role of channel managers is evolving
- How hoteliers struggle to get a clear overview of demand, and how tech has evolved (and will continue to evolve) to tackle this problem
- How hotel distribution is becoming a more holistic topic which involves looking at the entire guest journey
