Emerging Tech in Travel 2020

by Wouter Geerts + Skift Team - Mar 2020

Skift Research Take

There are so many technologies that can and will impact the travel industry, but it is hard to poke through all the hype and see what will fundamentally change the future of travel. Here are four technology buckets with the largest potential.

Report Overview

This report contributes to demystifying some of the terms, and hype about, the most important emerging technologies, especially pertaining to the travel industry. In this report we will focus on four of the main technology “buckets” that have been discussed most in the travel industry.

The report investigates: 1) artificial intelligence, with a deep dive into natural language processing through voice assistants, as well as computer vision used for facial recognition and self-driving cars; 2) hyperconnectivity, with a focus on cloud computing, 5G, and the internet of things; 3) spatial computing, investigating the potential of virtual and augmented reality technologies; and finally 4) distributed ledger technology, discussing the potential of cryptocurrencies and the blockchain.

We provide an insight into the benefits of these technologies, but also look at their shortcomings. We highlight real-life applications that are in place today and are being pushed by startups and incumbent players, and look at the future potential of these emerging technologies.

What You'll Learn From This Report

  • Descriptions of four technology buckets, explaining what the fuss is all about, and how they work.
  • Current applications by startups and incumbent players of these emerging technologies.
  • Timescales highlighting if and when the impact of these technologies will be felt in the travel industry.
  • The potential for a transformative impact, focused on and split by travel verticals, and the different customer journey stages.
  • Shortcomings of each technology that need to be overcome for wider adoption and to reach their full potential.

Executives Interviewed

  • Carlos Chang – Senior Principal Product Marketing Director at Oracle
  • Myriam El Harraq – Vice President, Innovation at Accor
  • Alexandra Fernandez Ramos – Chief Product and Sales Officer at Travelsify
  • Rashesh Jethi – Senior Vice President of Engineering and Head of Innovation for Airlines at Amadeus
  • McNeel Keenan – Vice President Product Management at Cvent
  • Panos Moutafis – CEO and Co-Founder at Zenus
  • Sean O’Neill – Senior Travel Tech Editor at Skift
  • Andrew Sheivachman – Senior Enterprise Editor at Skift
  • Raj Singh – Managing Director of Investments at JetBlue Technology Ventures
  • Julius Solaris – Editor-in-Chief at EventMB, A Skift Brand
  • Brian Sumers – Senior Aviation Business Editor at Skift
  • Saraswati (Saras) Yagnavajhala – Senior Director, HGBU Data Science and Strategy at Oracle Hospitality