Technology
The Travel Agent of the Future
Travel search and booking looks completely different today than it did just years ago. But the value-add that agents can bring to the travel experience will be difficult to obviate completely, either through disintermediation or automation. The intersection between high-tech and high-touch is now a key battle ground for travel brands the world over. Those with the customer care infrastructure to deliver could stand to gain, if they can get their digital house in order.