How Hotels Can Leverage Live Tourism to Drive Revenue and Loyalty
How Hotels Can Leverage Live Tourism to Drive Revenue and Loyalty
Already a subscriber? Login
Skift Take
Report Overview
In this report, we explore how “live tourism” is reshaping the hospitality industry, driving unprecedented demand for hotels during major events such as concerts, sports tournaments, and cultural festivals. With travelers increasingly prioritizing experiences over destinations, hotels must adapt their strategies to capture this lucrative market. This report explores how hotels can maximize revenue and drive growth by strategically leveraging the current boom in live and events-based tourism.
Beyond opportunities, the report addresses critical challenges, e.g. overtourism, sustainability concerns, and the risks of overinvestment in event-driven demand. Through data-driven insights, and actionable recommendations, this report aims to guide the hospitality industry through this fast-moving landscape.
What You'll Learn From This Report
- Insights into how to maximize the value provided to hospitality by live tourism, before, during, and after a major event.
- Insights into some of the risks and challenges presented by live tourism for hotels and how best to navigate them.
- An understanding of live tourism, not only from a branding perspective, but also as a component of the experience economy driving consumer behavior.
- An understanding of how live tourism intersects with other crucial travel trends.
