Distribution

A Deep Dive Into TripAdvisor's Competitive Position In Travel 2017

Distribution

A Deep Dive Into TripAdvisor's Competitive Position In Travel 2017

June 2017
60 min read
Luke Bujarski

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Skift Take

TripAdvisor's bold platform-driven approach to online travel tells us a lot about where the market is headed.

Report Overview

TripAdvisor's bold platform-driven approach to online travel tells us a lot about where the market is headed.

What You'll Learn From This Report

  • Specifics on TripAdvisor’s business model across the different travel segments
  • TripAdvisor’s China strategy and its growth prospects outside of Europe and the U.S.
  • TripAdvisor’s strategic positioning against the big OTAs including Priceline and Expedia
  • The state of TripAdvisor’s tours and activities business relative to Airbnb and Expedia
  • Reference historic financial data and different revenue scenarios and projections
  • How the non-hotel segment of the business could grow/decline relative to hotels
  • Strengths and weaknesses of the TripAdvisor brand relative to its competitors