2017 Outlook on Metasearch in Travel
Skift Take
The mechanics of metasearch technology and how travel brands use it to effectively bring attractive products to market are extremely complex. While many have tried, very few are now doing it in a meaningful way that produces attractive scale and profits. Those that succeed long term will ultimately need the right mix of technology, connectivity, user experience, market strategy, and budget. This definitive report outlines the competitive landscape along all five of these essential benchmarks.
Report Overview
The mechanics of metasearch technology and how travel brands use it to effectively bring attractive products to market are extremely complex. While many have tried, very few are now doing it in a meaningful way that produces attractive scale and profits. Those that succeed long term will ultimately need the right mix of technology, connectivity, user experience, market strategy, and budget. This definitive report outlines the competitive landscape along all five of these essential benchmarks.
