Airlines

Content Marketing Strategies for Airlines

Airlines

Content Marketing Strategies for Airlines

February 2015
49 min read
Marisa Garcia

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Skift Take

Content has historically put airlines at the cutting edge of the travel sector, with carriers setting many content management precedents, well ahead of grounded brands. While the world's leading carriers and flagship brands have always been content producers, they have become more sophisticated introducing innovative approaches to content production and media utilization.

Report Overview

Content has historically put airlines at the cutting edge of the travel sector, with carriers setting many content management precedents, well ahead of grounded brands. While the world's leading carriers and flagship brands have always been content producers, they have become more sophisticated introducing innovative approaches to content production and media utilization.