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Free Report: Airlines and Direct-Channel Booking: Cutting Out the Middleman

by The Skift Team - Sep 2015

As airlines seek to reclaim profits and acquire new customers, they must face complex relationships with OTAs and metasearch engines. In this position paper, we consider how performance marketing, search-engine optimization, and renewed attention to content can drive direct-channel conversions — sparing airlines steep third-party commissions and fees while growing loyalty and market share among new and existing segments of their consumer base.

The report examines:

  • Winning direct-channel customers
  • The impact of competitor/partner relationships
  • Where flight search begins, and their results.

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NOTE: This report was purchased as a single user license and is NOT meant for distribution beyond the intended user. Please contact research@skift.com if you require multiple copies.