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Research Reports FAQ / Terms of Service

Sharing Policy

Why do we use emails as usernames?
We notify all subscribers of product and report launches via email. Additionally, we do not allow role-based emails as usernames for individual subscriptions. The individual subscription is a one-user license and we do not allow sharing of the login information or reports. To provide a better experience and to enforce our sharing policy we track the activity of logged in users on research.skift.com.

Can I share my report with my colleagues and professional network?
No, each single subscription is intended for single use, and we monitor the sharing of passwords to enforce our copyright licenses. If you’re interested in having your team stay up-to-date on the latest Research in Travel, we also offer multi-user licenses for your immediate team or company-wide unlimited access. For more pricing information please see more information here.

How can I share what I’ve learned from reports?
Skift Research does not allow sharing or distribution of full reports, data sheets, or Analyst sessions published on our site. Feel free to share certain snippets or lines of our research reports, raw data from our data sheets, and any knowledge acquired from our Analyst sessions within your company and with outside associates. However, when you do so, we ask that you cite Skift and add our logo on any document pages published. A simple citation will do: “According to Skift…”

Can I save these reports in offline format from my browser?
You can print the reports.

Skift Reports are the hard work of our analysts and contributors, this is the intellectual property we build our business on. After multiple instances of sharing/content violations of our copyrighted work, we now no longer allow PDF distribution of Skift Research Reports. We hope you will support Skift and its effort to build a sustainable business to keep providing you the best insights.

If you’d like to read the reports offline, you can print the report or leave your browser window with the report(s) pre-loaded, open on your laptop, tablet or mobile device.
If you have any questions please email us at: research@skift.com.

Purchase and Billing

How can I obtain a receipt from my purchase?
Log into your account by click on Sign in in the top right corner of this page, after you are logged in, In the navigation at the top, select my My Account –> Purchases to see a list of your transactions and screenshot the necessary details.

Can I get a refund if I cancel?
No. While we can cancel or transfer the annual subscription, we do not offer refunds.

Will I have access to all previous Skift Research Reports?
Yes, as an annual subscriber, you will have access to all of the Skift Reports, Data Sheets, & Analyst Sessions that have published previously, as well as upcoming content released during your subscription period.

What happens when my annual subscription expires?
Our research platform, Wallkit, auto-renews all subscriptions after one year. If the billing information is up-to-date, you are charged the annual fee and your subscription will continue. If you wish to change your billing information, you can do so under “Payment Methods” in your account.

If you do not wish to renew your subscription, you MUST contact research@skift.com 30 days before your renewal date with your termination request.

As a Skift Subscriber…

By subscribing to Skift Research, you are subject to Skift’s user policies as updated from time to time. These policies include our Privacy Policy and Terms of Use. We may modify the Policies at any time without liability. You may terminate this Agreement by notifying us in writing within five days after notice should you not want to accept such changes. If notice is not received, we assume you accept the changes.

Focus and Methodology

Why should I subscribe to your research?
By combining our own extensive industry experience with rigorous financial and quantitative analysis along with access to top executives at nearly every major travel company, we create comprehensive research reports that drill deeply into companies and trends shaping the future of travel. We use tools such as financial and economic analysis and proprietary survey data to support our qualitative observations and forecasts for the industry. We are intellectually honest and transparent with our assumptions.

Our subscribers come from within the travel ecosystem and include executives, marketers, strategists, technologists, and sales professionals from online distributors, hospitality companies, airlines, cruises, destination marketing organizations, tours and activities companies, technology providers, and others. We also have many investors (both public and private equity/venture capital) and investment banks/equity research providers subscribing to our research.

In addition to our written reports, subscribers receive exclusive discounts to attend our events, an opportunity to schedule individual calls and meetings with our analysts, and early access to the Skift.com editorial section.

Who conducts your research and who writes your reports?
Our reports are researched and written by our in-house team of seasoned analysts. We have carefully built our research team where we play off each other’s strengths. Our backgrounds are diverse ranging from decades of experience in research program management, market sizing and forecasting, economics, tech and consumer trends, financial and strategic analysis. Our coverage is also global with our headquarters in New York City and analysts in Europe and Asia. An example of the teamwork involved in our research was the groundbreaking 2017 Outlook on Hotel Direct Booking Report, where we combined industry expertise, access to over 30 executives, a survey of 370 hotels, and financial and data analysis to evaluate the state of distribution. We also team up with a select group of contributors with particular domain expertise from various sectors of travel. Between 200 to 400 hours of research, analysis and writing goes into each report. We are actively adding to our research team with a focus on building a cohesive unit rather than using the siloed approach many firms often utilize.

What topics will you be covering next?
So far, 2019 has been a foundation-building year for Skift Research. As discussed in our 2019 Research Overview, our goal is to systematically map out the inner mechanics of the travel industry. Our “state of” and “deep-dive” reports have focused on exposing the bedrock of the travel industry, with overtones into big picture trends and consumer research. Going forward, we will continue to innovate and grow with the industry. We do this by revisiting our publication schedule on a quarterly basis, to match the trends and needs of our subscribers. In 2019, we’ll continue to expand our coverage into Airlines and Cruise sectors!

During the remainder of 2019, we will round out our bedrock report series delivering more company deep dives and big landscape reports. Some topics on the schedule include our capstone report on online travel via the Priceline Group, the state of meetings and events, emerging outbound markets, the state of packaged travel, and venture capital trends in travel.

We will continue building out complex models, so that we can make better projections and forecasts on company and sector performance and growth, particularly for the big online groups and hospitality companies. We will invest in more partnerships with web data providers and will continue to field more benchmark surveys. For instance, this will be our third year fielding our US Affluent Traveler Survey aimed at taking a psychometric read on the luxury consumer experiment.

What format are these reports available in?
They are available as an HTML5 online report, behind a login paywall. The report has a responsive design, so that you as a subscriber can read it on your desktop, laptop, tablet or any mobile device, for ease of reading across multiple devices you may be using.

Please download our Skift Mobile App for on-the-go reading!

How often do Skift Research Reports get published?
We publish 3-4 new Skift Research Reports each month in various formats, including long form deep dive reports, survey results, and more! They typically come out on the second or fourth Tuesday of the month.

Can I see a sample report(s) to understand the value and quality of the reports?
Yes, email us at research@skift.com for one free archival report published earlier than January 2018.

Refund Policy

Cancellation of Annual subscriptions

You may provide written/email notice to cancel your subscription at any time. Skift will discontinue future charges associated with your subscription upon receiving this notice. You will have access to all content until the expiration of the current subscription.

If you cancel an annual subscription within the first 60 days of your subscription year, Skift will refund 10% of your total payment. The cancellation will be effective the following billing cycle from the date of your written intent to cancel. You will continue to have the same access and benefits for all reports published before the effective cancellation date.

We reserve the right to issue refunds or credits at our sole discretion. If we issue a refund or credit, we are under no obligation to issue the same or similar refund in the future.

Cancellation and Refunds of One-Time Purchases

One-time purchases cannot be canceled or refunded.

We reserve the right to issue refunds or credits at our sole discretion. If we issue a refund or credit, we are under no obligation to issue the same or similar refund in the future.

Changes to Content or Access

We reserve the right to make changes to our digital products at any time. If we temporarily reduce or eliminate the charge for content or access that you are currently paying for under different terms, you will not receive a refund.

If any or all of our digital products are temporarily unavailable, you will not receive a refund. We reserve the right to issue refunds or credits at our sole discretion. If we issue a refund or credit, we are under no obligation to issue the same or similar refund in the future.

Terms of Service

Single-Use License
A Single-Use License subscriber may access and open as many Trends Reports as long as they are for their personal use. Subscribers may print one copy of any individual Skift Trends Report document for personal use. Distribution of login/password and copies to audiences inside or outside the company or organization are not permitted. Subscribers may not post or otherwise mass distribute Skift Trends documents (e.g. via hard copy, email, and/or posting on intranet, company bulletin boards or other information storage and retrieval systems).

Multi-Use License
Identical to Single-Use Licenses but applicable to more than one subscriber in a company or organization as defined by an agreement with Skift to pay for multiple users in a company. Distribution of login/password and copies to audiences beyond those who are covered with multi-use license are not permitted. For more information, contact us at research@skift.com.

Enterprise License
A prepaid licensing program defined by an agreement with Skift that provides an entire company or organization access to Skift Trends Reports documents. Distribution of login/password and copies to audiences beyond those who are covered with enterprise license are not permitted. For more information, contact us at research@skift.com.


Subscribers acknowledge that the contents of the Skift Research Reports are copyrighted by Skift and that neither Subscribers nor their employers where applicable hereby obtain rights whatsoever in the same. Except as described above, Subscribers shall not directly or indirectly reproduce, download or otherwise distribute (in print, electronic, or intranet format) material appearing on the site without prior written permission from Skift.