Meet The Team

Our analysts and industry relations professionals live and breathe travel. We ask the big questions and connect with executives on a daily basis.

Research Team

Haixia Wang

VP of Research
Haixia’s first corporate experience was to start a forecast product at eMarketer. She built and grew eMarketer forecast into one of the most widely used data sources for the advertising market. After that, she worked as a Research Director at Gartner, focusing on a marketing spend and advertising and media. Haixia relocated to the West Coast from NYC during the pandemic. Outside work, she is busy exploring the natural beauty in her new home state – Washington with her family. She also spends a lot of time reading and thinking about how she could help make the world a little better. Haixia has a Ph.D. in sociology.

Seth Borko

Skift Research, Sr. Analyst
Seth has experience in financial analysis, corporate strategy, economics, and capital markets. Prior to joining Skift, Seth was as an equity strategist at J.P. Morgan where his work covered the technology and airline sectors, amongst others. He is the kind of person who actually enjoys crunching numbers in Excel. In his free time, he likes to travel and theorize over how Game of Thrones will end. Seth has a BS in Business with a Finance specialization from American University

Wouter Geerts

Skift Research, Sr. Analyst
Wouter covers the hotel and short-term rental spaces at Skift Research, with a special focus on technology. Before joining Skift, Wouter worked with market researcher Euromonitor and completed a PhD on environmental sustainability in the hotel industry. Most of his time outside work is taken up by his two sons, but when some free time comes around he likes to hike, cycle, and attempt to become a craft beer connoisseur (it’s research!). He is based in the Netherlands.

Varsha Arora

Skift Research, Senior Analyst
Varsha is the first India-based Skifter. Prior to Skift, she was working as a consultant with Centre for Asia Pacific Aviation (CAPA) and worked in the Revenue and Network strategy department of two airlines. A traveler by heart, she has a collection of 30+ souvenirs from all over the world. A yoga enthusiast who is also extremely fond of cooking and eating. Often compared with Monica, from FRIENDS, for her obsessive cleaning and organizing habits.

Sales Team

Anne Duffy

Skift Subscriptions, Enterprise Sales Director
Before joining Skift, Anne worked at Yelp as an Account Executive for the programatic advertising team, helping clients build successful ad campaigns. In previous roles, she was on the Marketing team at The Market Council, where she assisted in building boutique cosmetic brands from the ground up. Anne is a graduate from the University at Albany with a BA in Psychology & Business. Anne’s a retired competitive sailor, looking for any excuse to get back out on the water. She’s also a proud parent to her senior dog, Shelby.