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Best Practices for Attracting Chinese Outbound Tourists

Best Practices for Attracting Chinese Outbound Tourists

May 2018

Chinese outbound travel continues to boom and shows high potential for future growth. Travel brands and destinations need to understand the evolving behaviors and preferences of Chinese travelers in order to most effectively appeal to this market.

WeChat Marketing Strategies for Global Travel Brands 2018

WeChat Marketing Strategies for Global Travel Brands 2018

January 2018

WeChat, China’s most popular app, has infiltrated the daily lives of its nearly one billion monthly active users. The popularity and penetration of the app in the country makes it an attractive platform for global travel brands looking to unlock the China market. Without a thoughtful WeChat strategy, however, this is easier said than done.

A Deep Dive Into Ctrip and the China Online Travel Market 2017

A Deep Dive Into Ctrip and the China Online Travel Market 2017

July 2017

As the Chinese economy has grown and opened up to the West, both domestic leisure and outbound travel have ramped significantly. At the same time, the country is still in the early stages of moving bookings from offline to online. A growing travel market and increased adoption of online bookings is a potent recipe for growth at Ctrip and the industry as a whole.

The Rise of Messaging Technology in Travel Booking: Pt. 2

The Rise of Messaging Technology in Travel Booking: Pt. 2

April 2016

Travel booking is transforming the mobile-first ecosystem. Messaging technology is replacing face-to-face and voice-to-voice commerce with a screen-to-screen conduit that stands to drive returns and open interactions to new levels of customer context and continuity that the travel industry has seldom, if ever, experienced before.