Building products around and marketing to the next generation of business travelers will not be an easy task. Social, fickle, design-centric and narcissistic, Millennials demand the highest of product standards while resisting traditional marketing methods. In this report, we’ll look at some of the success stories and trends facing the industry as the next generation of travelers comes of age.
In this study, we look at what silent travelers are doing, where they are going, and how they are getting there. What can brands do to reach them in-trip and at-destination? This report dives into demographics, travel trends, and best practices for seeking the often younger, tech-savvy, and business/leisure-combining travel consumer.
As consumers increasingly embrace wearables, those in the travel and hospitality industry are turning to this hardware to reach and engage their audience, and improve the customer experience. From technology that lets guests unlock their rooms to boarding passes displayed on your wrist, wearables are becoming an important part of the traveler’s journey.
Staying fit and eating well on the road is important to a growing number of travelers, causing airports, hotels and spas to create better options for those seeking to integrate healthy habits into their journeys.
Leading visionaries of aviation industry cabin design share their views on class structure, the challenges and complications of designing for the needs of a variety of travelers, as well as insights into the misconceptions of what is happening behind the scenes of the aircraft interiors design industry.
By satisfying guest expectations, maintaining sustainable ROIs, and predicting future trends and consumer demands, the new cruise lines are using technology and IT to meet guest expectations for 24/7 connectivity. Read interviews with CIOs of Norwegian Cruise Line, Royal Caribbean Cruises, and Carnival Corporation.
The line between airports and the destinations they serve has blurred. Once regarded as purely utilitarian infrastructure, airports are now becoming more integrated with their surroundings and hosting new experiences for passengers and non-passengers alike.
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