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Episode 8: Hotel Owner Operating and Branding Strategies

Episode 8: Hotel Owner Operating and Branding Strategies

March 2018

Hotel owners have their hands full with choosing the appropriate operating model, ensuring their properties are being run efficiently and effectively, and remaining innovative and thoughtful. Doing all of this in an increasingly complex environment can be challenging. Some will need the major brand chains' help, some won't.

A Deep Dive Into Operating and Branding Strategies for Hotel Owners

A Deep Dive Into Operating and Branding Strategies for Hotel Owners

February 2018

The hospitality industry is evolving rapidly, with brands shifting to asset light and consolidating, soft brands and non-branded operators growing steadily, and the distribution landscape becoming increasingly competitive. Nevertheless, hotel owners stand to gain if they focus on acquiring and developing the right real estate, choosing the appropriate franchisors, managers, and partners, running their properties efficiently and effectively, remaining innovative and thoughtful, and maintaining that ever-needed hospitality factor.

WeChat Marketing Strategies for Global Travel Brands 2018

WeChat Marketing Strategies for Global Travel Brands 2018

January 2018

WeChat, China’s most popular app, has infiltrated the daily lives of its nearly one billion monthly active users. The popularity and penetration of the app in the country makes it an attractive platform for global travel brands looking to unlock the China market. Without a thoughtful WeChat strategy, however, this is easier said than done.