Tag› tours and activities

A Deep Dive into Tripadvisor 2020

A Deep Dive into Tripadvisor 2020

September 2020

Tripadvisor had been working on a turn-around even before COVID-19 hit. We take a deep dive into the company's financials, business strategies, and challenges for 2020 and beyond.

U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior

U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior

April 2019

The spending power of U.S. Affluent Travelers makes them an attractive target market. In the third iteration of this report, we look at how their attitudes, behaviors, and values have changed or stayed the same over time, and how they vary based on income level, age, and whether or not they have children.

Marketing Operations in the Travel Industry Benchmarks: Tours and Activities

Marketing Operations in the Travel Industry Benchmarks: Tours and Activities

March 2019

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.

Skift Research Interviews: How Hotels Can Play a Role in Food Tourism

Skift Research Interviews: How Hotels Can Play a Role in Food Tourism

February 2019

Hotels are often discounted as serious players in the food tourism space. The food and beverage executives from Marriott International and Jumeirah Group would beg to differ.

The New Era of Food Tourism: Trends and Best Practices for Stakeholders

The New Era of Food Tourism: Trends and Best Practices for Stakeholders

February 2019

Food tourism is one trend that we don’t see ever going away, but it will never stop evolving. Destinations and other stakeholders need to understand what it means today in order to reap the benefits food tourists can bring.

Skift Research E-Book: The New Wave of Venture Capital and Startups in Travel

Skift Research E-Book: The New Wave of Venture Capital and Startups in Travel

November 2018

The travel industry, no stranger to disruption, is experiencing a new wave of venture-backed startups. These businesses are generally larger than ever before and focused on bringing new customers and products into the digital travel fold. We expect this momentum to continue and for it have an impact on executives, founders, and investors throughout the sector.

A Deep Dive Into Airbnb 2018: Tackling Roadblocks on the Runway

A Deep Dive Into Airbnb 2018: Tackling Roadblocks on the Runway

October 2018

Airbnb continues to revolutionize the accommodation bookings industry while disrupting other sectors like tours and activities, restaurant reservations, and more. As the company heads towards a potential IPO, we tackle some of the key hurdles in its way including increasing regulation, impacts to housing markets, and its evolving role in both hospitality and distribution.

U.S. Traveler In-Destination Mobile Usage Survey 2018

U.S. Traveler In-Destination Mobile Usage Survey 2018

July 2018

Mobile has become a key component of the in-destination experience for U.S. travelers today. From finding things to do, to spontaneous bookings, mobile apps and websites have a role to play at each part of the in-destination journey. Travel brands that can find a meaningful place in this mobile journey have a lot to gain.

The State of Tours and Activities 2018

The State of Tours and Activities 2018

February 2018

Optimizing a fragmented and traditionally offline model is obviously going to take time. However, we expect key players in the tours and activities space to increasingly try new strategies not only to increase scale, access to distribution, and consumer reach, but also to enhance in-destination experiences for travelers and locals alike.

State of Tours and Activities Tech 2017

State of Tours and Activities Tech 2017

January 2017

The tours and activities segment is a two-sided race, with the big online aggregators clamoring to bring both suppliers and travelers into the digital age. The category has a relatively short booking window compared to accommodations and flights, leaving little room to use the latest in digital marketing and retargeting tech. Average booking values are also significantly lower than other categories. Yet, despite the challenges, the opportunities remain significant; the category is very much the next (if not final) frontier in online travel.

Future of Tours and Activities Tech and Marketing

Future of Tours and Activities Tech and Marketing

January 2016

Industry consolidation and innovation is ramping up as the tours and activities sector finally comes online. But a range of technical and logistical challenges still hold the sector back. How are tour operators adapting, and what strategies are helping them thrive in this dynamic environment?