Tag› television

The State of Online Travel Agencies 2018 Part I: Advertising

The State of Online Travel Agencies 2018 Part I: Advertising

June 2018

Online travel agencies remain essential to the travel industry as consolidators of and clearinghouses for advertising dollars throughout the space. We do not see OTAs being removed from this position easily, but challenges are growing by the day.

The State of Content Marketing in Travel 2017

The State of Content Marketing in Travel 2017

March 2017

Content marketing has evolved from a novelty into the mainstream of the travel industry. Not only are more travel marketers creating content as part of their broader advertising strategies, they’re also spending more to produce it. But as more travel brands ramp up content marketing initiatives, there are challenges, including how to measure the ROI of such programs, dealing with influencers, and determining how to create content in a cost-efficient manner. Which content strategies are gaining traction with travel brands in 2017 as they look to evolve their efforts in the year to come?

Online Video Strategies in the Travel Industry

Online Video Strategies in the Travel Industry

February 2014

Online video is rapidly eclipsing television as the most effective channel for travel marketing, especially for brands targeting younger demographics. What can marketers learn from the successes of travel industry leaders?

The Rise of Destination Marketing Through Movies and TV

The Rise of Destination Marketing Through Movies and TV

November 2013

Entertainment inspires people to travel. The destinations where movies and television shows are filmed have the potential to attract film tourists with smart, timely marketing.