Consumer Habits
Millennial and Gen Z Traveler Survey 2019: A Multi-Country Comparison Report
Millennials have been in the travel industry’s spotlight for years already, yet they still remain somewhat of a mystery. As they continue to gain spending power, their successor generation, Gen Z, is hot on their heels. Thinking about these generational cohorts as a global collective however, risks painting the picture with too broad a brush.
August 2019