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A Deep Dive Into Marriott 2018: Assessing the Power of an Integrated Company

A Deep Dive Into Marriott 2018: Assessing the Power of an Integrated Company

August 2018

Two years have passed since Marriott’s acquisition of Starwood, but the integration efforts continue on. The success of the Sheraton brand turnaround and the merging of the loyalty programs is critically important and could mean millions of incremental fee revenue for the combined company.