Tag› mobile app

A Deep Dive Into Operating and Branding Strategies for Hotel Owners

A Deep Dive Into Operating and Branding Strategies for Hotel Owners

February 2018

The hospitality industry is evolving rapidly, with brands shifting to asset light and consolidating, soft brands and non-branded operators growing steadily, and the distribution landscape becoming increasingly competitive. Nevertheless, hotel owners stand to gain if they focus on acquiring and developing the right real estate, choosing the appropriate franchisors, managers, and partners, running their properties efficiently and effectively, remaining innovative and thoughtful, and maintaining that ever-needed hospitality factor.