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Hotel Distribution 2020 Part I: The Channel Mix

Hotel Distribution 2020 Part I: The Channel Mix

November 2020

The hotel distribution landscape is complex, with hotel rooms being sold and promoted through many different channels. COVID-19 has certainly impacted how and where hotel rooms are being distributed, but it is unlikely that this disruption will be sustained long term. That's not to say that disruption isn't coming, though.

A Deep Dive Into Google’s Impact on Travel 2020

A Deep Dive Into Google’s Impact on Travel 2020

February 2020

No matter where in the travel industry you turn, one company seems to be on everyone’s lips: Google

The State of Online Travel Agencies 2018 Part I: Advertising

The State of Online Travel Agencies 2018 Part I: Advertising

June 2018

Online travel agencies remain essential to the travel industry as consolidators of and clearinghouses for advertising dollars throughout the space. We do not see OTAs being removed from this position easily, but challenges are growing by the day.

A Deep Dive Into TripAdvisor’s Competitive Position In Travel 2017

A Deep Dive Into TripAdvisor’s Competitive Position In Travel 2017

June 2017

TripAdvisor's bold platform-driven approach to online travel tells us a lot about where the market is headed.

2017 Outlook on Hotel Direct Booking

2017 Outlook on Hotel Direct Booking

May 2017

This report analyzes the state of hotel distribution with a focus on direct booking. Rather than taking the view that it’s a booking war, we believe the landscape is far more nuanced where hotels need to take a holistic approach with their distribution channels. Readers will gain insight from our interviews with over 20 executives across the hotel and online travel ecosystem along with the results from our survey of 370 hotels around the world, which was powered by Skift and Trivago.

2017 Outlook on Metasearch in Travel

2017 Outlook on Metasearch in Travel

November 2016

The mechanics of metasearch technology and how travel brands use it to effectively bring attractive products to market are extremely complex. While many have tried, very few are now doing it in a meaningful way that produces attractive scale and profits. Those that succeed long term will ultimately need the right mix of technology, connectivity, user experience, market strategy, and budget. This definitive report outlines the competitive landscape along all five of these essential benchmarks.

A Deep Dive Into TripAdvisor’s Competitive Position In Travel 2016

A Deep Dive Into TripAdvisor’s Competitive Position In Travel 2016

May 2016

TripAdvisor has managed to insert itself into just about every segment of travel. Like an octopus, its tentacles reach wide from accommodations to restaurant reviews.

Deep Dive Into Google’s Travel Ambitions

Deep Dive Into Google’s Travel Ambitions

November 2015

Weighing in at three times the size of our standard reports, this expanded trends report offers exclusive insight into new Google travel products launched on November 19, 2015, as well as exclusive interviews conducted at Google's headquarters in Mountain View, California this fall. In addition, it includes industry analyst notes that are otherwise only available to clients and banks.

The State of Travel Metasearch in 2015

The State of Travel Metasearch in 2015

February 2015

While Trivago, Kayak, TripAdvisor, and Momondo are spending millions of TV dollars to introduce consumers to their metasearch services, Google is moving in on them with zero TV spend. A look at the factors, including the rush toward direct bookings, that are shaping the entire metasearch sector in 2015.

Travel Metasearch: What’s Coming Next

Travel Metasearch: What’s Coming Next

January 2014

Metasearch is the biggest battleground in the online travel agency versus travel brands fight for consumer eyeballs and loyalties, and a tool for hotels to compete against other brands at the property level. What’s in store during its next phase?