Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics.
The majority of first travel searches worldwide have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Today, travelers have an overwhelming number of options, and publishers are challenged to differentiate themselves.
Like all media, travel media is constantly reinventing itself to adapt to new technologies and changing consumer behaviors. We talk to leaders in the field and look at external threats and opportunities as represented by Facebook, mobile, and advertising.
When fewer consumers are willing to pay for content, consumer travel media companies must diversify their business to compete with big names dominating a travel media landscape that is changing in real time. This report is a snapshot of the media landscape and looks at how travel publishers are adjusting business strategies to meet these challenges -- and thrive.
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