Hotel tech tends to be characterized by piecemeal solutions by a myriad of tech vendors, all offering a few pieces of the puzzle. Hotel distribution tech is no different. Hoteliers end up working with many tech vendors to understand demand, set the right rates, and get their rooms on the right channels. Here we provide some clarity on key issues and the vendor landscape.
All the contactless tech that is receiving so much buzz in the hotel industry today pre-dates the current crisis. So it might not be revolutionary tech, but the impact on guest experience and engagement will certainly outlast the pandemic.
Legacy PMS vendors have for too long reaped the rewards without truly pushing the boundaries of what they could offer hoteliers. Now technology has passed them by, and they are playing catch-up. Cloud computing, open APIs, marketplaces, and middleware layers are shaking up this stale corner of hotel tech, and it’s crazy exciting.
While other hotel brand companies are focused on merger integrations and becoming asset-light, InterContinental Hotels (IHG) is emerging as a leader in hospitality tech innovation and developing itself into a nimbler, more diversified company. The company's key areas of focus are making it a smarter, better hotel company that is well-positioned no matter what the future looks like.
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