Tag› gps

A Deep Dive Into the Google Travel Ecosystem 2018

A Deep Dive Into the Google Travel Ecosystem 2018

December 2017

Believe it or not, these are still early days for Google in travel. Without question, the company will continue to grow its multi-billion dollar advertising business by securing stronger direct relationships with both the supplier and the traveler.

Mobile First and the Silent Traveler in 2015

Mobile First and the Silent Traveler in 2015

May 2015

In this study, we look at what silent travelers are doing, where they are going, and how they are getting there. What can brands do to reach them in-trip and at-destination? This report dives into demographics, travel trends, and best practices for seeking the often younger, tech-savvy, and business/leisure-combining travel consumer.

The Rise of Location Data in Travel

The Rise of Location Data in Travel

March 2014

Location data represents an entirely new layer of digital information that travel marketers can utilize to understand potential customers and engage travelers with compelling stories about destinations. The opportunity to use location data is particularly compelling for tourism organizations, which have traditionally served as an intermediary between travelers and local businesses.