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Inbox Strategies: The State of E-Mail Marketing in the Travel Industry

Inbox Strategies: The State of E-Mail Marketing in the Travel Industry

January 2015

A look at the present — and future — of e-mail marketing for travel brands. From responsive design and targeted sendings, to pushed content and pulling travelers into a fluid cross-channel narrative — e-mail marketers are steering the industry's course toward more reliable conversions, more of the time.