Tag› Digital

The State of Marketing Technology in Travel 2019

The State of Marketing Technology in Travel 2019

January 2019

The role of marketing technology in the travel industry has passed the threshold of adoption, but significant attention is still required to bring the technology at work into its true and central role, industry-wide.

Digital Advertising Trends in Travel 2018

Digital Advertising Trends in Travel 2018

October 2018

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and the right types of technology.

The Rise of the Millennial Traveler

The Rise of the Millennial Traveler

January 2014

With Millennials expected to soon surpass Boomers in overall travel spending, hotels, booking sites and destination marketing organizations (DMOs) are retooling their product, branding, business models and communication methods. Here’s what they should prepare for.