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A Deep Dive Into Trip.com Group 2020

A Deep Dive Into Trip.com Group 2020

October 2020

China is like no other place on Earth and Trip.com is like no other online travel agency. It offers lessons on how to build an industry-leading business and how to respond to our deepest crisis ever.

A Deep Dive into OYO 2019: an Update

A Deep Dive into OYO 2019: an Update

January 2020

Recent filings give us a better understanding of Oyo’s profitability, valuation, and the performance of its all-important China business.

Skift Global Travel Economy Outlook 2019

Skift Global Travel Economy Outlook 2019

December 2018

As we wrap up 2018, our latest Skift Research report dives into what went well this year and what we can expect heading into 2019. Looking ahead, we expect another strong year of economic growth, with a few different puts and takes, which should translate well for the travel industry.

Skift Research E-Book: The New Wave of Venture Capital and Startups in Travel

Skift Research E-Book: The New Wave of Venture Capital and Startups in Travel

November 2018

The travel industry, no stranger to disruption, is experiencing a new wave of venture-backed startups. These businesses are generally larger than ever before and focused on bringing new customers and products into the digital travel fold. We expect this momentum to continue and for it have an impact on executives, founders, and investors throughout the sector.

WeChat Marketing Strategies for Global Travel Brands 2018

WeChat Marketing Strategies for Global Travel Brands 2018

January 2018

WeChat, China’s most popular app, has infiltrated the daily lives of its nearly one billion monthly active users. The popularity and penetration of the app in the country makes it an attractive platform for global travel brands looking to unlock the China market. Without a thoughtful WeChat strategy, however, this is easier said than done.

A Deep Dive Into Ctrip and the China Online Travel Market 2017

A Deep Dive Into Ctrip and the China Online Travel Market 2017

July 2017

As the Chinese economy has grown and opened up to the West, both domestic leisure and outbound travel have ramped significantly. At the same time, the country is still in the early stages of moving bookings from offline to online. A growing travel market and increased adoption of online bookings is a potent recipe for growth at Ctrip and the industry as a whole.