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A Deep Dive Into Ctrip and the China Online Travel Market 2017

A Deep Dive Into Ctrip and the China Online Travel Market 2017

July 2017

As the Chinese economy has grown and opened up to the West, both domestic leisure and outbound travel have ramped significantly. At the same time, the country is still in the early stages of moving bookings from offline to online. A growing travel market and increased adoption of online bookings is a potent recipe for growth at Ctrip and the industry as a whole.