Tag› airports

Understanding the Digital Habits of Business Travelers

Understanding the Digital Habits of Business Travelers

October 2014

Business travel is showing post-recession resiliency, and opportunities to reach working travelers abound in the digital ecosystem. For brands, capturing a segment of what’s estimated to be some $71 billion in business-travel revenue, however, means a balancing act between travelers’ wants, corporate travel policies, and the emerging expectations of Millennials in the space.

Airports as Destinations: The Rise of User Experience

Airports as Destinations: The Rise of User Experience

September 2013

The line between airports and the destinations they serve has blurred. Once regarded as purely utilitarian infrastructure, airports are now becoming more integrated with their surroundings and hosting new experiences for passengers and non-passengers alike.