Latest Research

Collaborative consumption, once an idealist niche for hitchhikers and backpackers, has grown into a multi-billion dollar industry thanks to the economic, social and technological changes of the past decade. How can incumbent companies learn from this fast-growing segment of the travel industry?

Entertainment inspires people to travel. The destinations where movies and television shows are filmed have the potential to attract film tourists with smart, timely marketing.

Mobile commerce is growing in importance for the travel industry, but poor design and mobile user interface sometimes means that travel planning and inspiration that starts on mobile often results in booking through a more traditional channel. How can travel brands book more sales from this fast-growing medium?

Hotels are attracting the next generation traveler by engaging with their local communities to provide more authentic and immersive travel experiences.

Today’s travelers are not as swayed by traditional advertising as they once were. Travel marketers need to inspire and engage customers through content marketing long before they even begin to plan their trips.

The line between airports and the destinations they serve has blurred. Once regarded as purely utilitarian infrastructure, airports are now becoming more integrated with their surroundings and hosting new experiences for passengers and non-passengers alike.

A deep dive into the rapidly-changing state of in-room entertainment.