Latest Research

Carbon offsets exist within a flawed ecosystem but with the current challenges of decarbonizing the aviation industry, they should not be disregarded as an interim measure in the journey towards decarbonization. It is incumbent on the industry themselves to reform a broken system.

Venture Capital investment in travel hit a decade low of $2.9B in 2023, but early 2024 suggests a rebound, with larger deals, growing Asian and Middle Eastern investments, and a focus on tours & experiences, AI and hospitality employment.

The Skift Travel Health Index reached 103 in May 2024, reflecting a 3% year-over-year increase. This aligns with Skift Research's prediction of a transition from recovery to stable, moderate growth for the travel industry in 2024.

Indigo’s dominance in the domestic Indian market is a testament to its cost leadership and superior operational capabilities but venturing into international long haul market with widebody aircrafts will need a shift of mindset, strategy and planning from its low cost operation. The international market is highly competitive and demands premium products, operational flexibility, a loyalty program, and more experienced crew - all of which IndiGo currently lacks. Even if IndiGo were to introduce these services and products in the next few years, it would likely face strong competition from Air India, which has more experience in these areas, leading to intensified competition as both airlines expand their international networks. The question arises whether the market is large enough to accommodate both Air India and IndiGo.

The spring travel surge and strong consumer sentiment towards travel boosted the Skift Travel Health Index to 108 in April 2024, offering a promising outlook for the travel industry. With summer travel on the horizon, the momentum of growth is expected to continue in the coming months.

Don't panic over vacation rental rants online! Our research reveals these are growing pains, but not a sign of doom. Travelers still like vacation rentals for the space, affordability, and convenience they offer. This unique blend ensures continued popularity among travelers.

Regenerative tourism represents an opportunity for the industry to respond to clear market demand and develop new approaches to sustainability and innovative business models. But it suffers from a lack of defined methodologies and defensible data and risks being a distraction from the core mission of climate action.

Day tours are a common yet growing trend, highlighting the need for diverse, immersive experiences offered at competitive prices to attract customers.

The airline industry is on the brink of a technology revolution that will bring both challenges and opportunities. Despite the obstacles, executives are preparing themselves for a future where technology will play a pivotal role in enhancing profitability through process efficiencies, particularly within the revenue management function.

The Travel Health Index in March 2024 shows an overall softening trend compared to the previous month, with the index dropping by 4 pp. However, some countries continue to showcase robust growth, with China, Japan, and Hong Kong at the forefront with double-digit growth levels.

We undertook a unique web scraping exercise of over 20,000 hotels listed on Google Hotels across the U.S., Europe, Asia Pacific and Middle East & Africa in order to understand today’s online hotel distribution landscape.

The Indian outbound travel boom is accompanied by a growing international Indian wedding market, offering lucrative opportunities across the tourism ecosystem.