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Direct bookings are surging, reshaping competition and requiring both OTAs and suppliers to precisely target and understand traveler preferences.

Azul is now the second-largest carrier in Brazil. The pandemic has done little to deter its growth, but the airline must find a solution for its increasing debt levels. Can a merger fix this?

The global Skift Travel Health Index, at 104 in July 2024, continues demonstrating stable growth levels for the travel industry, with Asia Pacific leading the charge.

Our biggest report of the year with 350+ insights. Understand the consumer, business, and investment trends defining the state of travel in 2024. Our goal was to create a chart for any major travel question you may have.

We present a handy chart factbook comparing the two largest global OTAs: Booking Holdings and Expedia Group. In 50 charts, we compare the key financial metrics and performance indicators - including share price movement and valuation - of the two companies.

Russia's tourism is rebounding, fueled by strategic marketing efforts and visa waivers, coupled with favorable weather, leading to a promising summer season.

High unit costs, reduced operational efficiencies, and increased competition from network carriers have combined to create a significant challenge for ultra-low-cost carriers in the U.S. However, Allegiant and Sun Country's resilience indicates that they are unlikely to go out of business anytime soon.

Carbon offsets exist within a flawed ecosystem but with the current challenges of decarbonizing the aviation industry, they should not be disregarded as an interim measure in the journey towards decarbonization. It is incumbent on the industry themselves to reform a broken system.

Venture Capital investment in travel hit a decade low of $2.9B in 2023, but early 2024 suggests a rebound, with larger deals, growing Asian and Middle Eastern investments, and a focus on tours & experiences, AI and hospitality employment.

The Skift Travel Health Index reached 103 in May 2024, reflecting a 3% year-over-year increase. This aligns with Skift Research's prediction of a transition from recovery to stable, moderate growth for the travel industry in 2024.

Indigo’s dominance in the domestic Indian market is a testament to its cost leadership and superior operational capabilities but venturing into international long haul market with widebody aircrafts will need a shift of mindset, strategy and planning from its low cost operation. The international market is highly competitive and demands premium products, operational flexibility, a loyalty program, and more experienced crew - all of which IndiGo currently lacks. Even if IndiGo were to introduce these services and products in the next few years, it would likely face strong competition from Air India, which has more experience in these areas, leading to intensified competition as both airlines expand their international networks. The question arises whether the market is large enough to accommodate both Air India and IndiGo.

The spring travel surge and strong consumer sentiment towards travel boosted the Skift Travel Health Index to 108 in April 2024, offering a promising outlook for the travel industry. With summer travel on the horizon, the momentum of growth is expected to continue in the coming months.