Market Estimates and Forecasts

Destinations

EU Traveler Profile and Key Statistics: The Impact of COVID-19

The coronavirus has hit Europe hard, but the region will continue to receive accolades as the largest destination and largest source market for many years to come. Let's brush up on our understanding of European travelers, and see how COVID-19 has impacted their travel patterns.

January 2021

Consumer Habits

Skift Research Global Travel Outlook 2021

Glad this year is finally over? Us too! In its annual outlook, Skift Research looks forward to the big themes and challenges that it believes are in store for the travel industry as it begins the long uphill climb to recovery next year.

December 2020

Online Travel

Airbnb and the Short-Term Rental Market 2020

It’s finally here! Skift Research has been eagerly awaiting the opportunity to get its hands on Airbnb’s public filings. This report analyzes the challenges and strategies of the most influential company in the short-term rental industry.

December 2020

U.S. Travel Arrangement and Reservation Services Sector: Skift Research Estimates 2020

Travel agents still exist; tour operators are the last sector to be moved to digital; online travel platforms are scrambling to keep the growth rate high. We are expecting to see more changes shaping up the travel arrangement and reservation services sector in the next few years.

February 2020

Consumer Habits

The State of Middle East Outbound Travel 2019

Outbound travel from the Middle East hasn’t garnered the attention of some other outbound markets, but given the high travel expenditure and growth of the region, we think this is one that’s worth paying attention to.

December 2019

Hospitality

Skift Global Travel Economy Outlook 2020

We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. But, crucially, we are still growing and our base case forecast travel growth to continue next year.

December 2019

Consumer Habits

UK Traveler Profile and Key Statistics: The Brexit Effect

The UK is an important contributor to global travel, but the uncertainty over Brexit will impact its place in the world and its residents’ willingness to spend on international vacations. The questions are just how and where the impact will be felt most.

October 2019

Hospitality

European Union Accommodation Sector: Skift Research Estimates 2019

The European Union is the largest tourism destination in the world. Its accommodation sector is critical infrastructure supporting all of those travelers. Understand what shifts are taking place not just at the top level but also across subsectors, countries, and companies.

September 2019

Consumer Habits

U.S. Traveler Profile and Key Statistics

The U.S. is one of the most diverse countries in the world and its residents' travel habits reflect that. That makes studying different demographics and travel spending categories key to understanding the American traveler.

July 2019

Global Travel Economics 2019-2029

As many as four out of the next five new outbound travelers in the next decade could come from the emerging world. Are you prepared for the center of gravity in travel to shift?

June 2019

Hospitality

U.S. Accommodation Sector: Skift Research Estimates 2019

As one of the largest travel sectors, accommodations will continue to grow as travel becomes an even more integral part of consumer lifestyles. Yet it remains to be seen if the disruption from alternative accommodations will fundamentally shake up the entire sector.

May 2019

Online Travel

Online Travel Agency Briefing: Highlights of Booking Holdings’ and Expedia Group’s 2018 Earnings

There's a reason we love earnings season: lot's of interesting new company data points.

March 2019