Page 3

Industry Landscapes

Key trends in the overall travel market that apply to all sectors, including macro-level economic and population analysis and travel-related growth trends and indicators

Technology

Hotel Tech Benchmark: Revenue Management Systems 2021

Sophisticated revenue management systems will undoubtedly become more commonplace in the hotel industry, but today still only a small minority of hotels use them. There is a lot of room left for growth, innovation, and disruption.

December 2021
lock

Hospitality

Skift Research Global Travel Outlook 2022

With 2022 on the horizon, the travel recovery has begun in earnest. Brands are competing to win returning consumers but may find that old habits and preferences have evolved.

December 2021
lock

Technology

Hotel Tech Benchmark: Property Management Systems 2021

This is the most complete vendor landscape and market sizing for the hotel property management system sector. With annual revenues of $4.5 billion, this is the largest hotel tech category, but it is also extremely fragmented. There is a lot to fight for.

November 2021
lock

Online Travel

Online Travel Agency Landscape 2021: Southeast Asia

The Southeast Asian Online travel market is hyper-competitive. The industry players strive to strike a fine balance between creating the appropriate inventory mix, appealing price points, and a seamless user interface with adequate localized features to offer a bespoke product basket and carve out a niche for themselves.

August 2021
lock

Hospitality

The U.S. Hotel Ownership Landscape in 2021

With travelers hitting the road again, it’s more important than ever for hotel owners to be agile with their businesses to ensure success. Ironically for many hoteliers that survived the pandemic, it might be the recovery that does them in.

July 2021
lock

Hospitality

Hotel Direct Booking Outlook in 2021

Despite years of pushing direct booking campaigns, third parties remain a crucial part of hotel distribution strategy. Learn how many bookings each distribution channel delivers, at what cost, and the outlook for direct bookings in this report.

May 2021
lock

Venture Capital

Venture Investment Trends in Travel 2021

The pandemic derailed record years of venture capital in travel, resetting the industry to 2014 levels of investment. But we remain optimistic about the future of the travel industry and its ability to attract top talent, innovate technology, and incubate globally relevant startups.

March 2021
lock

Consumer Habits

Skift Research Global Travel Outlook 2021

Glad this year is finally over? Us too! In its annual outlook, Skift Research looks forward to the big themes and challenges that it believes are in store for the travel industry as it begins the long uphill climb to recovery next year.

December 2020
lock

Online Travel

Airbnb and the Short-Term Rental Market 2020

It’s finally here! Skift Research has been eagerly awaiting the opportunity to get its hands on Airbnb’s public filings. This report analyzes the challenges and strategies of the most influential company in the short-term rental industry.

December 2020
lock

Hospitality

Travel Winners and Losers During the 2008 Financial Crisis: Lessons for COVID-19

History doesn’t repeat but it often rhymes. While COVID-19 has different root causes than the financial crisis of 2008 there are still lessons to be learned from the last crisis that apply to the travel industry today.

May 2020
lock

Online Travel

The Impact of COVID-19 on the Online Travel Industry

The online travel industry is marginally better positioned to deal with this current outbreak than many of their suppliers in the hotel and airline industry. But the damage is only getting worse. It will still be severe and long-lasting.

April 2020
lock

Venture Capital

Venture Investment Trends In Travel 2020

We are headed into a winter for travel startups. But travel won't be gone forever. And history teaches us that startups are often the first to pinpoint our industry’s new direction as we exit a crisis.

March 2020
lock