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Consumer Insights

Consumer trends and changes, including proprietary consumer surveys, country-specific and topic-specific deep-dives and best practices 

Consumer Habits

U.S. Travel Tracker: March 2021 Highlights

The U.S. travel rate jumped to 35.3% in March, marking the biggest two-month increase since travel hit rock bottom in April 2020. With over half of American adults already vaccinated, the summer vacation peak is looking very promising for the travel industry.

April 2021
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Consumer Habits

Pandemic Travel: 2020 U.S. Traveler Deep Dive

Who traveled during the pandemic year? How did they book travel? Where did they stay? How did they get to their destinations? We answer these questions about U.S. travelers by analyzing our aggregated monthly travel tracker survey of 10,000 Americans.

March 2021
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Consumer Habits

U.S. Travel Tracker January 2021: Hope Amid Continued Hiatus

U.S. travel rate dipped to 21% in January, marking the second worst month since the pandemic started. But Americans are hopeful for a better 2021 ahead and travel companies need to be prepared.

February 2021
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Destinations

EU Traveler Profile and Key Statistics: The Impact of COVID-19

The coronavirus has hit Europe hard, but the region will continue to receive accolades as the largest destination and largest source market for many years to come. Let's brush up on our understanding of European travelers, and see how COVID-19 has impacted their travel patterns.

January 2021
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Consumer Habits

U.S. Travel Tracker December 2020: Further Slip

The dark winter for the U.S. travel industry continued in December. Travel rate dipped to 28%, only three percentage points higher than March. However, the promise of wider-spread vaccinations and a new President seems to give the Americans confidence to travel again in 2021.

January 2021
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Consumer Habits

U.S. Travel Tracker November 2020: Travel’s Dark Winter

In November, 32% of Americans traveled, wiping out all the slow gains since May. With raging new COVID cases across the country, this bleak travel number might actually be too high to help control the virus spread.

December 2020
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Consumer Habits

U.S. Travel Tracker October 2020: Slow Climb Continues

In October, 37.8% of Americans traveled, marking the smallest monthly increase since reaching the low point in April. Will the changing course of the pandemic, with a new President and possible vaccine, give the U.S. travel industry a much-needed boost in the coming months?

November 2020
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Consumer Habits

U.S. Travel Tracker September 2020: Onset of Fall Travel

Labor Day weekend didn’t provide a much-needed boost for the U.S travel sector. In September, 37% of Americans traveled, barely one percentage point higher than in August. The path of travel recovery ahead might be even rockier with summer vacation officially behind us.

October 2020
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Consumer Habits

U.S. Travel Tracker August 2020: Consumer Confidence Holding Strong

Summer was near the end and while still high, the number of new COVID cases declined substantially from the peak of July. Yet, the travel rate did not go up along this track. In August, 36% of Americans traveled, only one percentage point higher than in July.

September 2020
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Consumer Habits

U.S. Travel Tracker July 2020: Summer Vacation Main Driver Despite New Case Surge

Despite rising new COVID cases, 35% of Americans traveled in July. But most are not taking their typical summer vacations.

August 2020
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Consumer Habits

U.S. Travel Tracker June 2020: Temporary Uptick

With 33% of Americans taking at least one trip, June travel tells a promising story of the reopening. But it might be a very short-lived promise.

July 2020
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Consumer Habits

U.S. Travel Tracker May 2020: Early Signs of Recovery

The U.S. travel rate climbed to 24% in May, after dipping to 19% in April. However, a full travel recovery might take a very long time as more people start to realize COVID-19 is a longer-term battle.

June 2020
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